Attract the right sponsors to your event
Smart Strategies, Effective Communications,
Win-Win Negotiation
Find partners who can contribute more than money. When your sponsor's
image and marketing objectives are just the right fit, they can make
your event better in every way.
Event Marketing Group has a unique, proven methodology to locate exactly
the right potential partners, and to communicate clearly and effectively
why your event is exactly the vehicle they've been searching for.
The EMG Sponsorship Evaluation Matrix shows you the value of various
aspects of your event in a completely new way, helping you develop innovative
sponsor development strategies that attract the right partners...organizations
that support your strategic goals, will be well-served by their participation,
and are likeliest to grow their relationship with your event year after
year.
The EMG Sponsorship Evaluation Matrix is a system that guarantees you
will present the right benefits for the right price to the right people:
- See your event from the perspective of potential sponsors
- Evaluate which elements or combinations of elements are of value
to particular categories of potential sponsors
- Develop a sponsor marketing structure that packages the most attractive
features and communications offerings for targeted sponsors
- Develop an attractive cost-benefit grid that maximizes the number
of potential sponsors while providing each with unique, non-competing
benefits that meet their marketing objectives
- Develop a "case" for participation and marketing communications
program, complete with all necessary planning and materials
- Train your personnel to execute the sponsor marketing campaign, or
provide a turnkey sponsorship development program
- Develop comprehensive sponsorship recap reports